Selling a Home
Sounds easy right? Nothing to it! Just put the property on MLS and it sells itself…Ahh, well you will find agents or services that will do that. However, for the maximum – pull out all the stops – no holds barred approach, you may want to consider an agent who has a plan. An agent who is not just an order taker, is experienced in marketing and negotiation, who can maximize the impact of what you’ve just done to get ready for sale, and bring it to another level. Set yourself up for success, you’ve come this far to prepare your home for sale (according to their recommendations and that of the staging expert and photographer), don’t stop now.
HOW? – NO pocket listing or limited marketing (meaning only that agent or company knows about your home being for sale). This method limits your exposure, reduces the chances of multiple offers, or reaching all audiences that might be interested. Would you sell anything else that way? This marketing plan, the timeframe if done correctly can be a 7-10-14 day process. The question is can you live with the inconvenience of agent showings for a week or so to net you thousands and thousands of dollars? Don’t short yourself, a little inconvenience for YOUR increased return $$$. You might think you are saving a little money by not going on the market. Am I wrong that if you save a little, but could have gotten thousands more than what you saved, you’d wish you’d have tried another strategy? A sound marketing and negotiation strategy has the possibility of getting you much more than your perceived savings.
HOW? Open houses – only a small percentage of folks who go to an open house ever buy that particular house. They are gathering perspective. SO why do them? Agents who are working another open house may be sending clients to your open house, agents who know what their clients are looking for may send them to targeted open houses that fit their criteria, neighbors come and may know someone who might want to be their neighbor OR the number of people coming through the house create a sense of urgency to potential buyers by sheer numbers of visitors. We might advertise only one open house to create a sense of urgency, so folks come worried there may not be another chance to see it. All of the activity creates a “Buzz” around your house. Buzz equals $$.
HOW? Offer date – Set an offer date, we have a couple of strategies for setting an offer date. Buyers who know there is an offer date, can take their time reading the disclosures, getting their loan pre-approvals in place and gathering up their funds. They will have less buyer remorse, not feeling rushed to make a decision, and more likely to give you their last dollar in their offer. (Provided you’ve followed the recommendations in Tip 1, 2, 3, 4 – ask us).
Why do we spend more time preparing for sale than on the market for sale? Incrementally, everything we do builds the momentum around your home’s sale and increases the homes exposure, and thus the sales price, terms and conditions in the end.
Skip steps and you leave money on the table. Sure your home will sell…will you wonder if you could have gotten more?
